Writing
Long-form on growth, product, and AI. Published here first.
- 12 Dec 2025
Genius isn't enough: why Theory of Mind beats IQ when working with AI
Performance with AI depends more on how you model the system's interpretation than on intelligence or prompt syntax.
- 3 Nov 2025
Seven growth barriers I see on almost every homepage
I view about 30 business homepages a day. The same mistakes show up — even on sophisticated Series D Bay Area startups. Here are the top seven, ordered most-easy to rectify.
- 21 Oct 2025
Your copy should sing, not just speak
The four forces of euphony — and why pleasing sounds make your copy 15–90% more shareable.
- 16 Oct 2025
Staffing companies have decent brands and terrible CRO
Analysis of ~900 staffing homepages: 6.6/10 average on brand, 4.8/10 on CRO, and an inverse correlation that surprises nobody honest.
- 18 Sept 2025
ChatGPT has been a dumpster fire — I think I know why
A Facebook cautionary tale about single-metric optimisation, and why my engagement is up but my satisfaction is down.
- 9 May 2025
Subscription pricing is a comfort blanket that becomes a straitjacket
When usage or value pricing is feasible, defaulting to flat subscriptions is a blind spot that builds businesses on breakage.
- 9 Apr 2025
The PM role isn't dying. It's speciating.
Four sub-species of product manager emerging from AI and automation. One of them is endangered.
- 26 Feb 2025
Clarity → Pressure → Affinity: my CRO maturity framework
A simple three-stage model for writing copy, evaluating landing pages, and assessing where a team sits on the CRO capability spectrum.
- 12 Feb 2025
A mental model for thinking about growth
I finally documented the model I've been using to structure growth thinking for years. Sharing it in case it helps.
- 19 Dec 2024
Who writes better copy: freelance copywriters or devs with ChatGPT?
I ran a blind test pitting four freelance copywriters against our South American dev team. The devs won by a landslide.
- 11 Dec 2024
Founder mode shouldn't be controversial for PMs
Founder mode is just Deep Care plus Power. PMs can't match the Power, but they can — and should — match or exceed the Care and the Expertise.
- 6 Dec 2024
Six copywriting mistakes that are holding your conversion rate back
The most common missed opportunities in landing-page copy — and concrete rewrites for each.
- 15 Jul 2024
'Execution eats strategy for breakfast' is a pointless assertion
Unpacking why the phrase adds nothing — and where it masks real organisational failures.